Free delivery on every orderCash on deliveryDispatched within 2 business daysVegan and cruelty-free

Hands holding the Healthy Hair Shampoo

Science of Nature · Pune

We make skincareeffortlessfor you

Plant-based hair, body and face care, made in Pune. Real results, without the 12-step routine.

4.1Healthy Hair Shampoo, 81 reviews

4.9Devine Shower Gel, 10 reviews

4.7Tan Removal Face Wash, 26 reviews

5,000+orders since 2022, 207 reviews

For hair that feels like itself,Healthy Hair

Healthy Hair Shampoo HairSave 22%

Healthy Hair Shampoo

₹699 ₹900
300ml Eco Re-fill of Healthy Hair Shampoo Hair

300ml Eco Re-fill of Healthy Hair Shampoo

₹591 ₹600
Healthy Hair Shampoo + Refill Pack Combo SetSave 15%

Healthy Hair Shampoo + Refill Pack Combo

₹1,275 ₹1,500

For a soft, orange-scented lather,Devine Body

Devine Shower Gel BodySave 9%

Devine Shower Gel

₹636 ₹699
Bath Essentials Sold out

Bath Essentials

₹1,119 · Sold out

For a clear, even-looking face,The Saffron Pair

Tan Removal Face Wash Sold out

Tan Removal Face Wash

₹423 · Sold out
Flawless Skin Gel Sold out

Flawless Skin Gel

₹492 · Sold out
Facial Regime Sold out

Facial Regime

₹870 · Sold out

For every single morning,Daily Sun

3 in 1 Sunscreen Sold out

3 in 1 Sunscreen

₹573 · Sold out

To try first, or to give,Trial and Gifts

The Skin Rules Trial Pack Sold out

The Skin Rules Trial Pack

₹199 · Sold out
Healthy Skin Everyday | Pack Of 3 Sold out

Healthy Skin Everyday | Pack Of 3

₹1,719 · Sold out
Radiant Routine | Pack Of 4 Sold out

Radiant Routine | Pack Of 4

₹2,046 · Sold out
Flawless Every Day | Pack Of 5 Sold out

Flawless Every Day | Pack Of 5

₹2,463 · Sold out

Ten key ingredients that really work

The shampoo that started it all

Our bestseller cleans your scalp without stripping its oils, reduces breakage and leaves hair full-looking and naturally shiny. Ten key ingredients and 700 days of work, and most hair needs no oil before a wash.

700days in the making

14+formulations before this one

Healthy Hair Shampoo

10key ingredients that really work

0sulphates or parabens

₹699 ₹900Learn more

SPF 50, PA+++, zero white cast

3 in 1 Sunscreen

Protects, brightens and hydrates in one step. Squalane, licorice, aloe vera and niacinamide defend against UV, blue light and pollution, with zero white cast.

4.7 from 29 reviews

₹573Learn more

The golden elixir of glowing skin

Tan Removal Face Wash

Fifty-one strands of Kashmiri saffron, for 6X the potency with our proprietary blend. It cleans deep, lifts tan and brings out your natural glow, every single wash.

4.7 from 26 reviews

₹423Learn more

Works while you sleep

Flawless Skin Gel

Your overnight perfection gel. Saffron, niacinamide, basil, calendula, chamomile and neem keep pores clear and skin calm while you sleep.

4.4 from 23 reviews

₹492Learn more

Five botanicals, one rich lather

Devine Shower Gel

Aloe vera, jatamansi, orange, licorice and neem. A lather that moisturises, tones and refreshes, and leaves a subtle natural fragrance.

4.9 from 10 reviews

₹636Learn more

The Skin Rules promise

  • Plant-based formulas

    Botanicals, herbs and plant extracts, blended with modern science into products that work and feel like a treat.

  • Products that work

    We reject batch after batch until a formula does what it promises. Our shampoo took 700 days and 14+ versions.

  • Vegan and cruelty-free

    Nothing from animals, never tested on them. Simple skincare, made the modern way.

  • Sulphate and paraben free

    No sulphates, parabens, phthalates, toxins or harsh chemicals, so your skin reaps real rewards.

  • Sustainably made

    Ethical and transparent from sourcing to packaging, a refill pouch with 80% less plastic, and trees planted to shrink our footprint.

Two kits, one routine each

Hair + body pair · save 30%

Bath Essentials

Make your daily bath a little better with our vegan, plant-based pair. The shampoo nourishes with ten key ingredients, the shower gel cleanses with five botanicals, and together they are free from 9 harsh ingredients, sulphates and parabens among them. Pure wellness in every wash.

₹1,119 ₹1,599See the kit

The saffron pair · save 18%

Facial Regime

Clean with the saffron face wash, then smooth on the saffron gel. Used daily, this pair of plant-based formulas brightens, clarifies and keeps moisture in: 6X the potency with our proprietary blend of plant extracts, the exotic aroma of Kashmiri saffron, and real strands in the gel.

₹870 ₹1,065See the kit

Shruti Pethkar, founder of The Skin Rules

A note from our founder

Hey there, glad you made it.

We're just like you: young, ambitious and always on the go. So we made a brand that looks after you without asking for an hour you don't have.

Indian values and Indian beauty, made for new-age India. Rooted in India, embraced globally. Our blueprint is the balance between accessibility and indulgence: what you crave, never at the cost of your time or energy.

Shruti Pethkar, Founder

Read our story
Pouring the shampoo refill pouch into the bottle

Sustainably made

United, we nurture the planet

We source from ethical farms, keep our packaging lean and plant trees to cut our carbon footprint. The easiest way to join in: refill your shampoo instead of buying a new bottle.

  • 80%less plastic in the refill pouch
  • ₹108less than buying a new bottle
See the refill

In the bathroom, on the shelf

Shop everything

Before you ask

How fast will my order arrive?

Most orders leave us within 2 business days. Enter your pincode on any product page to see the expected delivery date.

Do you offer cash on delivery?

Yes, on most pincodes. Paying online is always available.

Are your products really vegan?

Yes. Every product is vegan and cruelty-free, and free from sulphates and parabens.

Which product should I start with?

The Healthy Hair Shampoo, our bestseller, rated 4.1 by 81 reviewers. Get it with its refill in the bottle + refill combo.

Can I cancel or return an order?

You can cancel until it ships. Opened products cannot be returned, but if anything arrives damaged, faulty or wrong, email photos to info@theskinrules.com within 24 hours and we will refund or replace it. Online payments are refunded to the original source within 7 working days. Refund policy.